This document outlines the statistics available in Basic Intelligence. Refer to Set up a filter for Intelligence to learn how to create custom filters for your statistics, and What can you do with the statistics in Intelligence? For more information on actions you can perform on the statistics.

Access from Homepage: Select your event > Basic Intelligence

Visit Basic Intelligence displays data about your event, such as attendees, registrations, attendance, capacity, revenues and trace to source.

What can you do with the statistics in Intelligence?

Besides displaying information about your event, some sets of statistics support additional actions:

• View a description of the statistic.
• Access more details about the statistic.
• Export to PDF.
• Filter by Partner and Registration Type, or by Profile questions.

Dashboard

Access from Homepage: Select your event > Basic intelligence > Dashboard

The dashboard has three tabs: Before Event, During Event and After Event. Visit Create displays During Event when your event is live, and After Event after the event end date.

The Before Event tab displays information about registrations, the During Event and After Event tabs display information about attendees and visits. On each tab, there are several sets of statistics.

Depending on when you access this report, only two of the above-mentioned tabs may be visible: when your event goes live, only the Before and During tabs will be visible, while when it ends, the Before and After tabs are displayed.

Current attendees

Access from Homepage: Select your event > Basic intelligence > Dashboard > During event

During an event, the Attendees section displays a count of current attendees. This tells you how many people are currently scanned in to your venue. This figure is live and constantly changing as people arrive and leave the event. At the end of each day, the number resets to zero to guarantee a fresh start the next morning.

The report is only accurate if:

• Event staff perform both IN and OUT scans meticulously at all entrances, using Check-ins and onsite location settings. Refer to Manage locations for information on setting up entrance locations and directions.
• All Check-ins have a live internet connection. For more information on Check-in internet connections, refer to the Check-in set-up, including the setup steps in Connect to a network and sync your database.

This means you need different flows for entering and leaving the venue, at all doors. People leaving the venue temporarily should be scanned OUT and then back IN when they return.

Registrations

Access from Homepage: Select your event > Basic Intelligence > Registrations

View reports on the number and type of registrations, and information about the background of registrants, including geographic origin and answers to registration questions.

Attendance

Access from Homepage: Select your event > Basic Intelligence > Attendance

This page displays data on visits and attendees. It also shows information about product scans.

A “visit” refers to each time an attendee enters the venue during a specific time slot. It’s possible for one attendee to be counted as multiple visits if they exit and re-enter the venue within that time frame.

Capacity

Access from Homepage: Select your event > Basic Intelligence > Capacity

This page displays data regarding people count in different areas. It can be based on scan count or camera count.

For this reporting to be available, you must have Area Check Enabled for specific areas in the Locations settings (Onsite > Settings):

Revenues

Access from Homepage: Select your event > Basic Intelligence > Revenues

View a breakdown of event revenue across shop items, bundles and partner sales.

Trace to source

Access from Homepage: Select your event > Basic Intelligence > Trace to source

This page shows information about the source of registrations, including details about registrations and attendees for each partner.

There are five UTM codes available, allowing to be customised and track your traffic effectively:

1. Traffic Source (UTM_Source): By using the source parameter, you can precisely determine the origin of your traffic. UTM_Source enables you to identify which social accounts or platforms are generating the most attention. For example: &utm_source=Instagram
2. Medium (UTM_Medium): The Medium parameter tracks what kind of content your visitor came to you from. It provides valuable insights into the effectiveness of your different marketing efforts. For example: &utm_medium=social
3. Campaign Name (UTM_Campaign): With the campaign name option, you can evaluate the performance of specific strategies within your marketing plans. It allows you to compare and analyse the impact of different campaigns. For example: &utm_campaign=facebook-campaign-1
4. Content (UTM_Content): When you have multiple links directing users to the same URL, the content parameter allows you to identify which specific link is driving the most traffic. This helps you measure the effectiveness of various content options. For example: &utm_content=linkoption
5. Keyword Term (UTM_Term): The term parameter helps you track which keywords or search terms are leading visitors to your website. It provides valuable insights into your organic search performance and SEO efforts. For example: &utm_term=what-is-a-utm-code

Data freeze and manual synchronisation

By default Visit Create freezes all data two weeks after the event end date. You can choose to override this, for example if you need to postpone the event.

When the data is frozen, Visit Create displays the Data lockedicon at the top of the screen. Click the icon to override the data lock and do a manual update.

If you change the event end date, further data updates will occur automatically after the manual update. If the event end date is in the past, Visit Create only does this manual update.