This document outlines the statistics available in Advanced Intelligence. Refer to Set up a filter for Intelligence to learn how to create custom filters for your statistics, and What can you do with the statistics in Intelligence? for more information on actions you can perform on the statistics.

Access from Homepage: Select your event > Advanced Intelligence

Advanced Intelligence focuses on:

• Statistics about Connections.
• Comparing events and partners.

Dashboard

Access from Homepage: Select your event > Advanced Intelligence > Dashboard

The Dashboard displays an overview of event data about connections, visits, and attendees. A “visit” refers to each time an attendee enters the venue during a specific time slot. It’s possible for one attendee to be counted as multiple visits if they exit and re-enter the venue within that time frame.

Event

Access from Homepage: Select your event > Advanced Intelligence > Event

This page shows data about all connections at the event.

Partner

Access from Homepage: Select your event > Advanced Intelligence > Partner

View connections data related to a single partner. Select the partner from the Partner drop-down in the upper-right corner of the screen.

Compare Events

Access from Homepage: Select your event > Advanced Intelligence > Compare Events

Compare the current event to another. Select the second event in the Event B dropdown. Visit Create shows graphs comparing event registrations, revenue, attendees and visits.

Compare Partner Groups

Access from homepage: Select your event > Advanced Intelligence > Compare Partner Groups

You can compare two partners, or two groups of partners.

1. For both group A and group B, select the partners you want to compare. The options are:
   • All partners: all partners for this event.
   • Selected partner: select one or more partners in the Partners dropdown.
   • Partner filter: partners who meet certain criteria. Select Add to create more filter rules.
2. Select Compare. Visit Create displays a chart comparing connection data.

Data freeze and manual synchronisation

By default Visit Create freezes all data two weeks after the event end date.

You can choose to override this, for example if you need to postpone the event. If the data is frozen, Visit Create displays the Data locked  icon. Click the icon to override the data lock and do a manual update.

If you change the event end date, further data updates will occur automatically after the manual update.

If the event end date is in the past, Visit Create only updates data after a manual update.